Pyeongchang-gun

Hyoseok Culture Village Buckwheat Food Street

Experience the enchanting world of author Lee Hyo-seok and immerse yourself in the beauty of the Hyoseok Culture Village at the annual Hyoseok Cultural Festival, where you can indulge in authentic buckwheat delicacies and relive scenes from the iconic Korean short story "When Buckwheat Flowers Bloom."

Welcome to the enchanting Hyoseok Culture Village Buckwheat Food Street! As a tourist, you are about to embark on a journey through the very place that inspired one of Korea’s most beloved authors, Lee Hyo-seok. Get ready to immerse yourself in the captivating world of his story, “When Buckwheat Flowers Bloom,” while indulging in delicious buckwheat cuisine.

The Hyoseok Culture Village is not just any tourist spot—it is the birthplace and childhood home of Lee Hyo-seok, also known by his pen name “Gasan.” This charming village serves as the backdrop for his renowned story, a masterpiece that continues to captivate readers to this day. To honor his legacy, the Hyoseok Cultural Festival has been held annually since 1999, offering visitors a chance to experience the essence of his literary world.

During September, the village comes alive with festivities and events, making it the perfect time to visit for those seeking a vibrant atmosphere. From tantalizing food stalls to captivating performances, the festival offers an unforgettable experience that truly brings the story to life. Don’t miss the opportunity to explore the replica scenes from the book, allowing you to step into the pages of Gasan’s imagination.

For those who prefer a more tranquil visit, we recommend planning your trip outside of September. Although the village is equally charming throughout the year, the full bloom of buckwheat flowers during September attracts a larger crowd. By choosing another time, you can savor the calm and serene ambiance that inspired Gasan’s storytelling.

Now, let’s talk about the star of the show—the buckwheat dishes. As you wander through the village, you’ll be delighted to find a plethora of mouthwatering options. Whether you’re a food enthusiast or simply curious about local delicacies, the Hyoseok Culture Village Buckwheat Food Street will not disappoint. From savory to sweet, there’s a memil (buckwheat) dish to satisfy every palate. Indulge in traditional buckwheat noodles, savory pancakes, and delectable desserts, all made with the finest ingredients and prepared with care.

Getting to the Hyoseok Culture Village Buckwheat Food Street is a breeze. If you’re arriving by bus, head to Jangpyeong Bus Terminal and hop on either Bus No. 42, 43, or 46. Get off at the Changdong 4-ri Bus Stop and cross the street. Follow the main road, turning left at the intersection. Keep walking straight until you reach the Namangyo Bridge, which will lead you directly to the village.

As a tourist, you are about to embark on a one-of-a-kind journey through the pages of literature and the flavors of the Hyoseok Culture Village Buckwheat Food Street. Prepare to be captivated by the beauty, history, and culinary delights that await you. Enjoy your time here, and may your experience be filled with unforgettable memories.