Welcome to BIFF Square, Busan’s vibrant movie district! This bustling area was originally just a pair of cinemas, but it has undergone major renovations to become the cultural tourist attraction it is today. BIFF Square played a significant role in putting Busan on the map as an international cultural tourist city.

Stretching 428 meters long, this iconic street runs from the Buyeong Theater in Nampo-dong to the overpass in Chungmu-dong. Divided into two sections, “Star Street” and “Festival Street,” BIFF Square truly embodies the spirit of the Busan International Film Festival.

Every year, on the eve of the festival, the street comes alive with the “BIFF Square Ground Opening” ceremony. This event features the hand printing of famous movie celebrities and the beautiful Nunggot Jeomdeung, or snow-flower lighting. It’s an incredible experience to witness the excitement and glamour of the film industry right before your eyes.

What makes BIFF Square truly unique is its combination of first-run theaters, shops, and leisure facilities. This convergence of entertainment and leisure options has attracted a growing number of young visitors and tourists. You can catch the latest films at the state-of-the-art theaters, indulge in some retail therapy at the trendy shops, or simply enjoy the vibrant atmosphere of this bustling district.

Whether you’re a film enthusiast, a shopaholic, or someone who loves immersing themselves in the energy of a vibrant city, BIFF Square is a must-visit destination in Busan. Come and experience the magic of this transformed movie district that has become a symbol of Korea’s film industry advancement. We can’t wait to welcome you to BIFF Square!