Welcome to the Amorepacific Museum of Art, a hidden gem nestled in the vibrant district of Yongsan-gu, Seoul. As a tourist, you’ll be captivated by the rich history and stunning artworks that await you at this renowned art exhibition hall.
Originally founded as a museum showcasing the personal collection of the late Seo Seong-hwan, the visionary founder of Amorepacific, the museum has since evolved into the Amorepacific Museum of Art, or APMA, in 2009. Its mission is to create a space where beauty in our daily lives is discovered and shared with the public.
One of the highlights of this museum is the impressive underground exhibition hall. Here, you’ll have the opportunity to explore a wide range of exhibits that span ancient, contemporary, and Korean art. From intricate artifacts showcasing the heritage of Korean culture to thought-provoking contemporary installations, there is something to inspire and engage every visitor.
As you step into the museum, you’ll be greeted by the Atrium, an expansive space that stretches from the first to the third floor. The first floor houses the museum lobby, a museum shop, and a unique exhibition space called “APMA Cabinet.” This space showcases rotating exhibitions that reflect the dynamic world of contemporary art.
For those seeking to delve deeper into the world of art, a visit to apLAP is a must. This one-of-a-kind library houses a vast collection of art exhibition brochures from around the world. Whether you’re an art enthusiast or a curious traveler, apLAP offers a wealth of knowledge and inspiration.
It’s worth noting that the Amorepacific Museum of Art is located on the first floor of the stunning Amorepacific headquarters building. This architectural masterpiece, designed after the elegance of white porcelain, adds to the overall beauty and charm of your museum experience.
So, whether you’re a seasoned art connoisseur or simply looking to immerse yourself in the beauty of Korean culture, the Amorepacific Museum of Art is a must-visit destination. Prepare to be enchanted by the diverse and captivating exhibitions that await you.
