Jongno-gu

Ssamzigil

Discover the enchanting fusion of traditional and modern Korean crafts at Ssamzigil, a vibrant shopping mall located in the heart of Insa-dong, where you can indulge in luxury traditional crafts and unique contemporary artworks, while savoring the flavors of popular Korean cuisine at its diverse food court.

Welcome to Ssamzigil, the ultimate destination for craft lovers in Seoul! As you step into this unique shopping mall, you’ll find yourself immersed in a world where traditional craftsmanship and modern art seamlessly blend together, creating an enchanting atmosphere that captures the essence of Korean culture.

Ssamzigil, fondly known as the “New Insa-dong within Insa-dong,” has been a must-visit spot since its opening in 2004. Here, you’ll discover a diverse collection of shops offering a wide range of products, from luxurious traditional crafts to contemporary artworks that reflect the rich heritage and charm of Korea. Whether you’re searching for a special souvenir or simply looking to admire the beauty of local craftsmanship, Ssamzigil has something for everyone.

To satisfy your taste buds, make sure to explore the mall’s food court, where you’ll find an array of restaurants and cafes serving popular Korean dishes. Take a break from your shopping extravaganza and indulge in a delicious meal or grab a cup of aromatic Korean coffee – the perfect way to recharge and soak up the vibrant atmosphere.

Located in the heart of Seoul, Ssamzigil is easily accessible by public transportation. If you prefer the subway, simply take Line 3 and get off at Anguk Station. From there, head towards Exit 6 and walk approximately 100 meters until you reach Insadong-gil. Take a left turn, and you’ll find Ssamzigil on your left.

If you prefer buses, don’t worry – there are several options available. You can alight at Anguk Station, Jongno Police Office, or Insa-dong Bus Stop. For green buses, catch number 7025, and for blue buses, you can choose from 109, 151, 162, 171, 172, or 601. If you’re taking the Maeul Bus, look for Jongno 02, and for those arriving from the airport, the convenient Airport Bus 6011 will bring you directly to Ssamzigil.

As you embark on your journey through Ssamzigil, prepare to be captivated by the exquisite craftsmanship, the creative talents of local artists, and the warm ambiance that emanates from every corner. Whether you’re a seasoned traveler or a first-time visitor to Seoul, this hidden gem is a must-see destination that will leave you with cherished memories of your time in Korea.

So, come and immerse yourself in the artistic wonders of Ssamzigil – a true haven for craft enthusiasts and a gateway to the essence of Korean culture.