Jongno-gu

Insa-dong

Discover the heart of traditional Korean culture in Insa-dong, where you can explore galleries showcasing exquisite fine art, hidden teahouses and restaurants, and unique shops that cater to all age groups. Don't miss the vibrant cultural space that emerges every weekend, where you can immerse yourself in traditional performances, exhibits, and even take home a piece of fine art as a memento of your visit.

Welcome to Insa-dong, a vibrant cultural hub nestled in the heart of Seoul! If you’re looking to immerse yourself in the rich heritage and traditional charm of Korea, Insa-dong is the perfect place to start.

As you stroll through the main road of Insa-dong, you’ll find yourself surrounded by a myriad of sights and sounds that showcase the beauty of traditional Korean art and craftsmanship. The alleys that branch off from the main road are a treasure trove of galleries, teahouses, restaurants, and cafes, each offering a unique experience that will make your visit truly unforgettable.

For art enthusiasts, the galleries in Insa-dong are a must-visit. With around 100 galleries to explore, you’ll have the opportunity to marvel at a wide range of traditional Korean fine art, from exquisite paintings to intricate sculptures. Be sure to check out renowned galleries like Hakgojae Gallery, which is a hub for folk art, and Gana Art Gallery, which showcases promising up-and-coming artists.

A visit to Insa-dong wouldn’t be complete without indulging in the culinary delights it has to offer. As you wander through the twisting alleyways, keep an eye out for hidden teahouses and restaurants that are waiting to be discovered. These hidden gems offer a perfect respite from the bustling streets, where you can savor the flavors of authentic Korean cuisine and traditional teas.

If you happen to visit on a weekend, you’re in for a treat. Every Saturday and Sunday, from 14:00 to 22:00, the main street of Insa-dong transforms into a vibrant cultural space. With vehicular traffic blocked, the street comes alive with booths set up by stores, where you can find everything from traditional Korean candies to fortune teller stalls. Don’t miss out on the opportunity to witness traditional performances and exhibits, adding an extra layer of excitement to your Insa-dong experience.

To help you navigate your way to Insa-dong, here are a couple of transportation options. If you prefer the subway, you can take Line 3 and alight at Anguk Station, Exit 6. From there, simply walk 100 meters straight and turn left. Alternatively, you can also take Line 1 and get off at Jonggak Station, Exit 3. Walk straight for 300 meters and turn left at the 4-way intersection. Continue straight for 100 meters and take the left road towards Insadong-gil Road.

If you prefer taking the bus, you can get off at Anguk Station, Jongno Police Office, or Insa-dong Bus Stop. Green Bus 7025, Blue Bus 109, 151, 162, 171, 172, and 601, Maeul Bus Jongno02, as well as Airport Bus 6011 are all options available to you.

Insa-dong is a haven for international tourists seeking an authentic cultural experience. It offers a gateway into traditional Korean culture, allowing you to witness its beauty firsthand and even take a piece of it home with you through the purchase of fine art. So come and explore the enchanting streets of Insa-dong, where tradition meets modernity, and prepare to be captivated by the timeless charm of Korea.